Back to Blog DYNAMICS 365

CPQ for Microsoft Dynamics 365 for Sales

08 January 2024
Sam Peterson
Sam Peterson
CPQ for Microsoft Dynamics 365 for Sales

Microsoft Dynamics 365 for Sales is one of the most powerful and robust CRM solutions that empowers sales teams to build long-lasting relationships with customers by providing valuable data and insights. Its analytical dashboards offer a clear view of sales results, making training and coaching more effective. However, you can enhance this CRM tool by adding CPQ, a powerful software that supercharges its performance like never before.

What is CPQ?

What is CPQ?

CPQ stands for Configure Price Quote. It’s sales software that simplifies the process of configuring or setting up product pricing and generating quotes and proposals for potential buyers. It uses different factors like pricing models, discounts, and product details, often with approval processes. The software then complies with the quote or proposal, monitors the document receipt, and facilitates e-signatures.

For instance: A car dealership uses CPQ to customize the features of a car, calculate prices, and provide an accurate quote to potential buyers.

  • Configuration ensures product availability, adherence to buyer specifications, and compliance with agreed-upon terms.
  • Price Management enables sellers to select from product options, packages, and services, and offer mutually beneficial discounts.
  • Quote Generation ensures a cohesive, on-brand, legally compliant proposal that contains all necessary elements to facilitate successful deal closures.

What is CPQ for Microsoft Dynamics 365 for Sales?

CPQ for CRM like Microsoft Dynamics 365 Sales is a software solution that streamlines the sales process by enabling organizations to efficiently configure complex products, and determine accurate pricing, and professional quotes. It integrates seamlessly with Dynamics 365 for Sales, enhancing the sales team’s productivity and accuracy.

For example, a company selling industrial machinery can use CPQ to configure a customized machine for a customer by selecting various components, such as motors, conveyors, and sensors, while ensuring the pricing aligns with the customer's requirements. This ensures quicker and more accurate quoting, leading to increased sales efficiency and customer satisfaction.

The Why Behind CPQ in Microsoft Dynamics 365 for Sales

CPQ in Microsoft Dynamics 365 for Sales

CPQ is a pivotal component within Microsoft Dynamics 365 for Sales and understanding the “Why” behind its integration can greatly benefit organizations striving to optimize their sales processes.

Enhanced Sales Efficiency

CPQ simplifies the complex task of configuring products, determining accurate pricing, and generating professional quotes. By automating these processes, the sales team can work more efficiently, reducing the time to provide quotes to potential customers.

Improved Accuracy

We all know that manual pricing calculations are prone to errors, which eventually might lead to costly mistakes and misquotations. CPQ ensures pricing accuracy by applying predefined rules and calculations, reducing the risk of pricing discrepancies.

Streamlined Sales Workflow

CPQ seamlessly integrates with Microsoft Dynamics 365 for Sales, providing a unified platform for managing customer relationships and sales activities. This streamlines the sales workflow, allowing sales representatives to focus on more sales and less on administrative tasks.

Tailored Customer Experience

CPQ enables the sales teams to create customized quotes and proposals that cater to each customer’s unique needs. This personalization enhances the customer experience and increases the likelihood of closing deals.

Consistency & Compliance

With CPQ, organizations can enforce pricing and product configuration consistency, ensuring that all quotes and proposals align with company policies, and comply with legal requirements.

Real-Time Insights

CPQ solutions often provide real-time analytics and reporting, giving sales managers and executives valuable insights into sales performance, pricing trends, and product configuration preferences.

Faster Deal Closure

By expediting the quote generation process and reducing errors, CPQ accelerates deal closure rates. This can be particularly beneficial in highly competitive markets.

Sell Faster with CPQ in Dynamics 365

The research of  Aberdeen Group shows that “ Best-in-Class sales teams are 45% more likely to be effective at collaborating on CPQ-related activities”. Moreover, their research discloses that “Best-in-Class sales teams are 2.2 times as effective at minimizing the number of people, functions, systems, required to generate a quote or proposals.

When a sales team uses CPQ software together with Microsoft Dynamics 365 for Sales, it makes it much easier for salespeople to create price quotes. They can do this right from their customer relationship management or CRM system. The software helps them make accurate quotes by using pre-made templates and always keeping the pricing up to date.

In a world where businesses are competing fiercely on a global scale, CPQ software is a super important tool for the sales team. It lets them quickly respond when a customer asks for a price quote. Plus, it cuts down on the boring paperwork they have to do. This way, it’s like a secret weapon that helps salespeople sell better and faster.

Customer-Centric Pricing and Quoting with Dynamics 365 CPQ

When it comes to pricing and quoting, Dynamics 365 CPQ has a simple yet powerful mantra: customer first. Its approach revolves around understanding the preferences and needs of the customers; thereby, delivering pricing and quotations tailored to them.

Related Posts - Ways to Power Your Sales Using Dynamics 365 Sales

Benefits of CPQ for Microsoft Dynamics 365

Benefits of CPQ for Microsoft Dynamics 365
  • Efficiency: CPQ automates the configuration, pricing, and quoting processes, reducing the time and effort required to create accurate quotes.

  • Accuracy: It minimizes human errors, ensuring that quotes are error-free and compliant with pricing and product rules.

  • Consistency: CPQ ensures consistency in quotes, branding, and messaging, presenting a unified image to customers.

  • Product Knowledge: Sales teams can easily access detailed product information and configurations, improving their product knowledge and sales effectiveness.

  • Customization: CPQ allows for flexible pricing and product configuration, enabling sales teams to meet individual customer needs.

  • Cross-selling and Upselling: It recommends complementary products or upgrades, increasing opportunities for cross-selling and upselling.

  • Streamlined Workflow: CPQ streamlines the quote approval process, reducing delays and improving sales cycle times.

  • Data Insights: It provides valuable data and insights into customer preferences and buying behavior, aiding in strategic decision-making.

  • Enhanced Customer Experience: Faster response times and tailored quotes lead to an improved customer experience, fostering customer loyalty.

  • Integration: CPQ seamlessly integrates with Microsoft Dynamics 365, enhancing CRM capabilities and providing a 360-degree view of customer interactions.

Final Thoughts

To sum it up, CPQ for Microsoft Dynamics 365 for Sales is a game-changer for businesses seeking to elevate their sales operations. This robust tool simplifies complex tasks, ensuring accurate quotes, minimizing errors, and streamlining workflows. Its seamless integration with Dynamics 365 empowers sales teams to deliver personalized solutions swiftly. Regardless of your company’s size, implementing CPQ can supercharge your sales efforts, enhance customer experiences, and ultimately drive profitability in today's highly competitive sales landscape.


1. What is CPQ in Microsoft Dynamics 365 for Sales?

CPQ in Microsoft Dynamics 365 for Sales is a software solution that streamlines the Configure, Price, and Quote process. It helps sales teams quickly create accurate quotes, ensuring products and pricing are configured correctly.

2. How does CPQ benefit my sales team?

CPQ simplifies complex pricing and product configurations, reducing manual errors and saving time. It enables your sales team to provide customers with accurate quotes faster, improving efficiency and closing deals more effectively.

3. Does CPQ integrate with Microsoft Dynamics 365 for Sales?

Yes, CPQ seamlessly integrates with Microsoft Dynamics 365 for Sales, enhancing the CRM's capabilities and providing a comprehensive view of customer interactions and sales data.

4. Can CPQ handle customized product configurations?

Absolutely. CPQ allows for flexible product configuration, enabling sales teams to customize quotes based on individual customer needs and preferences.

5. Does CPQ help with pricing consistency?

Yes, CPQ ensures pricing consistency by applying predefined rules and discounts, reducing pricing errors, and presenting a unified pricing strategy.

6. How does CPQ assist with cross-selling and upselling?

CPQ provides product recommendations based on customer preferences and configurations, helping sales teams identify opportunities for cross-selling complementary products or upselling to higher-tier offerings.

7. Is CPQ user-friendly for my sales team?

CPQ is designed with a user-friendly interface, making it easy for sales teams to navigate and create quotes without extensive training.

8. Can CPQ generate reports and analytics for sales insights?

Yes, CPQ generates reports and analytics, providing valuable insights into customer behavior, sales performance, and quoting trends, which can be used for data-driven decision-making and strategy improvements.

dynamics square
Dynamics 365 Implementation

Are you planning to implement Microsoft Dynamics 365 or experiencing troubles with your existing solution? If so, our experts are ready to address your challenge.

Disclaimer– “All data and information provided on this blog is for informational purposes only. Dynamics Square / MPG Business Information Systems Pvt. Ltd. makes no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use.”

Book Demo
Grow your Business Now